Strategic Positioning & Marketing

Strategic Positioning & Marketing

Strategic Positioning & Marketing of the Swedish construction company in Russia.

3.5 days of careful preparation of 48 participants, including

  • interviews of 2-3 representatives of six teams with 8 participants each,
  • training of those who were going to take special roles during the strategic session, such as “timekeeper”, “discussion leader”, “verbalizer”.
  • planning of 10 hour structured strategic session with individual, team and inter-team activities.

Structured facilitated strategic Day of 10 hours with six teams .

From top managers down to CEO -1, -2, -3 levels.

March-April 2013

Same understanding of NCC strategic position and marketing in Russia by all internal Leaders.
Action plan drafted for each of the defined working areas.


Posted on

September 6, 2017

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